Her Moves Campaign
The Her Moves campaign is a national initiative launched by Sport Ireland to encourage and support young girls and women in Ireland to get active and stay active. Based on research that shows a significant decline in physical activity levels among girls as they enter adolescence, Her Moves seeks to address these challenges by creating opportunities that are engaging, accessible, and non-competitive. The initiative aims to combat the barriers that often prevent girls from participating in physical activity, such as lack of confidence, limited access to sport, and societal pressures.
Through the Her Moves programme, Sport Ireland works with local communities, schools, and organisations to offer a wide range of activities designed specifically for girls. These activities provide a positive, inclusive environment where girls can feel supported, empowered, and motivated to try new things. Whether it’s dance, fitness, team sports, or adventure activities, Her Moves is all about helping girls explore different forms of physical activity and find what they enjoy. The programme not only promotes physical health but also aims to build confidence, self-esteem, and long-term engagement in sports and fitness. The Her Moves initiative has quickly become a key part of the effort to reduce inactivity levels among young girls in Ireland and is a major focus for Sport Ireland in their commitment to fostering a more active nation.
To learn more about Her Moves, visit www.hermoves.ie.